Of course, while a Go-Giver doesn’t “give to get” but “gives to give,” they also know that doing this creates a benevolent context for success; the powerful seeds of goodwill they’ve cultivated will come back to them many times over, in the form of direct business and referrals.
Yet we also receive letters that, while well-intended, proceed from a false premise, and a potentially dangerous one at that:
“Being a Go-Giver means giving yourself and your product or service away for free, without any concern for making a profit.”
Folks, it absolutely does not mean that!